WHO IS MY USER GROUP? - an overview

creatures of the night > red light district workers > 

DOMINATRIX / FETISH COMMUNITY

- some of them provide sex services

- some of them do not engage in sexual acts, the services they provide are mainly focused on fetishes, domination etc.

- all genders, ethnicities and sexualities (very diverse group, can't be described or cathegorised easily)

- sex workers aren't necessarily low/lower class

- they are proffesional in what they do, it requires a certain level of skill

- the sex worker and the client have to trust each other, and make sure everything they do is consensual in order for the service to be safe and enjoyable for both sides

- the services require some emotional bond and mutual agreements, that's why every dominatrix cares greatly about interviewing their client beforehand (responsibility)

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colour palette that has been showing up on the websites of sex workers etc.

other visual keys (some stereotypes turned out to be fairly accurate, though they don't apply to the whole group):

- latex
- leather
- very high heels
- bondage ropes (shibari)
- cinched waist
- full body costumes
- hourglass silhouette
- masks
- neon signs
- dimly lit rooms

main characteristics (concluded from the group research):

colours that could complement those: